CHALLENGE

Gothic romance, dark fantasy and gritty thrillers don’t exactly call for a clean little template. Keri needed a website dark enough to belong beside her books.

SOLUTION

I leaned all the way into the shadows, combining haunting imagery, tactile details and immersive storytelling with a structure that still makes finding the next read beautifully simple.

RESULT

A gothic digital world that feels unmistakably Keri: eerie, elegant and filled with enough hidden corners to keep curious readers wandering long after they arrive.

THE TRANSFORMATION

FROM LANDING PAGE TO
GOTHIC OBSESSION .

Keri Lake author website before the redesign.
Scrolling preview of Keri Lake’s redesigned author website by AA Creative Co.

SPOILER ALERT: THEY ARE OBSESSED

Client Feedback

It was an absolute joy working with Ash and her team. I loved watching our ideas come to life! She was patient and truly captured the look and vibe I was going for with both the website and my logo/branding. I truly wasn't expecting it to be THAT easy.

— Keri LakeNew York Times & USA Today Bestselling Author

CLIENTS FEATURED IN

The New York Times logo
Forbes logo
People magazine logo
TIME magazine logo
The Wall Street Journal logo
USA Today logo
The Washington Post logo
Today show logo
Cosmopolitan magazine logo
ELLE magazine logo
EMPTY DOM REMOVE PROTECTOR