CHALLENGE
Gothic romance, dark fantasy and gritty thrillers don’t exactly call for a clean little template. Keri needed a website dark enough to belong beside her books.
SOLUTION
I leaned all the way into the shadows, combining haunting imagery, tactile details and immersive storytelling with a structure that still makes finding the next read beautifully simple.
RESULT
A gothic digital world that feels unmistakably Keri: eerie, elegant and filled with enough hidden corners to keep curious readers wandering long after they arrive.
THE TRANSFORMATION
FROM LANDING PAGE TO
GOTHIC OBSESSION.


SPOILER ALERT: THEY ARE OBSESSED
Client Feedback
It was an absolute joy working with Ash and her team. I loved watching our ideas come to life! She was patient and truly captured the look and vibe I was going for with both the website and my logo/branding. I truly wasn't expecting it to be THAT easy.
— Keri LakeNew York Times & USA Today Bestselling Author
CLIENTS FEATURED IN


















